IMRG are the UK’s ecommerce association that provides retailers with a wealth of benchmarking capabilities through their Online Retail Index, best practice sharing, and physical and virtual events.

They also are the glue that unites retailers with technology partners who can help them fulfil their business goals.

IMRG have partnered with Dreams Come True because they wish to grant smiles and help provide treasured core experiences for those children who haven’t had the easiest start to life. They describe it as a true pleasure to be a part of this community that strives to make a difference.